Privacy Policy
Last updated: May 17, 2026
Overview
Yachtfidence operates this store and website, including all related information, content, features, tools, products, assessments, digital courses, and services.
Yachtfidence is powered by Shopify, which enables us to provide our online store and related services. We may also use third-party platforms, including Whop, Substack, Klaviyo, ManyChat, analytics providers, and email or messaging tools, to deliver products, communications, assessments, and support.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete an assessment, subscribe, or otherwise communicate with us.
As a South African business, we process personal information in line with the Protection of Personal Information Act, 2013, where applicable.
Personal Information We Collect Or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.
Depending on how you interact with Yachtfidence, we may collect or process:
- Contact details, including your name, billing address, phone number, and email address.
- Payment and transaction information, including purchase history, payment confirmation, order details, and refund requests.
- Account information, including usernames, login details, preferences, and account settings where applicable.
- Course and product access information, including what products you purchased, accessed, downloaded, or completed.
- Communications with us, including support requests, partnership enquiries, refund requests, and messages you send.
- Device and usage information, including IP address, browser type, device information, pages visited, and interactions with our services.
- Marketing information, including email subscription status, campaign interactions, and communication preferences.
- Assessment information, including responses submitted through the Drift Index or other Yachtfidence assessments.
If you complete the Drift Index or any Yachtfidence assessment, we may process your responses to generate your result, improve the assessment experience, and provide relevant follow-up.
Sources Of Personal Information
We may collect personal information:
- Directly from you when you use our website, complete an assessment, purchase a product, subscribe, or contact us.
- Automatically through cookies, analytics tools, device information, and similar technologies.
- From Shopify, Whop, email platforms, messaging tools, payment processors, analytics providers, and other service providers.
- From partners or third parties where you have interacted with Yachtfidence through those platforms.
How We Use Your Personal Information
We may use your personal information to:
- Provide, deliver, and improve Yachtfidence products, assessments, courses, and services.
- Process payments, purchases, refunds, account access, and digital product delivery.
- Provide access to purchased products through platforms such as Whop.
- Generate Drift Index results or other assessment outcomes.
- Send transactional emails, product access information, support messages, and account updates.
- Send marketing, newsletter, and educational communications where you have subscribed or opted in.
- Improve our website, products, assessments, content, and customer experience.
- Detect, prevent, and respond to fraud, misuse, security risks, or unlawful activity.
- Comply with legal obligations, resolve disputes, and enforce our terms and policies.
How We Disclose Personal Information
We may disclose personal information where necessary for legitimate business, operational, legal, or service delivery purposes.
This may include disclosure to:
- Shopify, which powers our online store and related ecommerce services.
- Whop, which may deliver access to purchased Yachtfidence digital products.
- Payment processors and financial service providers.
- Email, newsletter, and messaging platforms, including tools used for product communication, marketing, and support.
- Analytics and advertising partners.
- Customer support and technical service providers.
- Legal, regulatory, or government authorities where required by law.
- Business partners or collaborators where you have requested or consented to such communication.
We do not sell your personal information.
Relationship With Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve its services.
Information you submit through our store may be transmitted to and processed by Shopify and its service providers, which may be located outside your country of residence.
To learn more about how Shopify uses personal information, visit:
https://www.shopify.com/legal/privacy
You may also access Shopify’s privacy portal here:
https://privacy.shopify.com/en
Relationship With Whop
Yachtfidence may use Whop to deliver access to digital products, courses, or memberships.
If you purchase a Yachtfidence product through Whop or access a product delivered through Whop, necessary personal information such as your email address, purchase details, and access status may be processed by Whop in order to provide that service.
Whop’s processing of your personal information may also be governed by Whop’s own privacy policy and terms.
Email, Newsletter, And Messaging Platforms
We may use email, newsletter, and messaging platforms to deliver updates, resources, product access information, educational content, and marketing communications where you have subscribed, opted in, purchased, or requested information.
You may unsubscribe from promotional emails at any time using the unsubscribe link in the email.
Even if you unsubscribe from marketing emails, we may still send non-promotional messages relating to purchases, product access, support, legal notices, or account administration.
Cookies And Analytics
We may use cookies and similar technologies to operate the website, remember preferences, measure performance, understand usage, and improve our services.
Some cookies may be placed by third-party providers, including Shopify, analytics providers, advertising platforms, or embedded tools.
You can manage or disable cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.
Third-Party Websites And Links
Our services may contain links to third-party websites, platforms, or tools, including Shopify, Whop, Substack, social media platforms, payment providers, and other external services.
We are not responsible for the privacy practices, security, content, or policies of third-party websites. You should review their privacy policies and terms before using those services.
Children’s Data
Yachtfidence is not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us at denneys@yachtfidence.com and we will take appropriate steps to delete it.
Security And Retention
We take reasonable measures to protect personal information.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, and support legitimate business purposes.
Your Rights And Choices
Depending on where you live, you may have rights relating to your personal information, including the right to:
- Access personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Request a copy of your personal information.
- Opt out of marketing communications.
These rights may be subject to legal limits, verification requirements, and applicable exceptions.
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
UK And EEA Users
If you are located in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.
You may also have the right to lodge a complaint with your local data protection authority.
For EEA data protection authorities, visit:
https://www.edpb.europa.eu/about-edpb/about-edpb/members_en
For the UK Information Commissioner’s Office, visit:
South African Users
As a South African business, Yachtfidence processes personal information in line with the Protection of Personal Information Act, 2013, where applicable.
If you are located in South Africa and have concerns about how your personal information is processed, you may contact us directly at denneys@yachtfidence.com.
You may also contact the Information Regulator of South Africa:
International Transfers
We may transfer, store, and process personal information outside the country where you live.
Where required by applicable law, we rely on appropriate safeguards or recognised transfer mechanisms to protect personal information transferred internationally.
Complaints
If you have a complaint about how we process your personal information, please contact us first at:
We will review your complaint and respond as soon as reasonably possible.
Depending on where you live, you may also have the right to complain to your local data protection authority.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, platforms, or legal obligations.
When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.
Contact
If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact us at:
Email: denneys@yachtfidence.com
Address: 5 Strandloper Close, Vermont, WC, 7201, South Africa
For the purpose of applicable data protection laws, Yachtfidence is the data controller of your personal information.